5 Digital Marketing Certifications For Beginners

 The digital marketing sphere is ever-growing. Google certification courses form a strong foundation in this sphere accompanied by instructor-led classroom training.

1.) Google Analytics Certification

This particular certification is considered to be one of the best Google certification courses as it is backed by live and interactive classes. This certification is free of cost and takes about 4 to 6 hours of study. 

To start, you need to make an account under Google Analytics Academy where you will be taught about the metrics used to measure campaigns with the help of a virtual account.

2.) Google Ads Marketing Certification

This certification tops on the Google certification courses for every aspirant of digital marketing. The candidate has to make an account in the Google Analytics Academy where a free certification is provided after scoring a minimum of 80% in the final assessment.

3.) Digital Garage Certification by Google

This course familiarises you with the fundamentals of digital marketing, a good head start for beginners. As most of the Google certification courses cost, it’s free! The course material is divided into modules with separate assessment tests for each and a final assessment required, earning the certificate.

4.) YouTube Certification

Besides Google certification courses, YouTube has started enrollment into its visual content creation space due to the recent trends of visual advertisement consumption.  The certification is divided into Channel Growth, Content Ownership, and Asset Monetisation.

5.) HubSpot Inbound Marketing Certification

HubSpot’s Google online certification courses deal with methods used to increase online visitors and user retention. The certification provides insights on ways to increase web traffic to boost a brand’s value digitally and provide exceptional services as an online customer service representative.

Conclusion

A certification is not a substitute for real-world digital marketing experience. But it is a great opportunity to increase your knowledge and skills. A certification can help you become a primary candidate for your dream job.

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